Disney UK has teamed up with invention experts Little Inventors for an exciting new campaign which aims to inspire children to come up with ideas which could help change the world.

The Dream Big, Princess campaign was launched after Disney UK commissioned new research which explored the issues which children are most concerned about in 2019.

Being kinder to others, people not having enough food to eat, and people not having any money were the top three concerns raised among a poll of over 1,000 4-14 year old girls and boys.

In order to inspire the youth of today to make a positive change in the world, Disney and Little Inventors have launched an exciting competition which is based on the traits of four of Disney’s most well-loved Princesses.

Children across the UK are invited to take part in the competition by drawing an invention suitable for one of the four Disney Princess inspired challenges.

Ariel – Ocean Adventurer

What invention can you create that protects the ocean and all that lives in it?

Jasmine – People’s Champion

Use your creativity power to invent something to make people smile!

Rapunzel – Nature Protector

Nature always cares for us, imagine an invention that can protect nature!

Merida – Fear Conquerer

What can you invent that could help someone be brave?

The challenge is open to all children aged 4-11 in the UK, and the girl or boy who designs the best invention will receive a one-of-a-kind prize – a piece of artwork of themselves brought to life by Walt Disney Animation Studios legendary animator, Mark Henn, who animated Ariel, Jasmine, Tiana, Mulan and Belle. Five runners up will also win a Disney goodie bag.

Speaking about the campaign, Marianthi O’Dwyer, vp franchise at The Walt Disney Company said: “Disney Princesses have inspired generations of children to dream big and believe in themselves. From the free-spirited and determined Jasmine, to the adventurous Rapunzel, the Princess stories show time and time again how incredibly resilient they are, overcoming obstacles with courage and changing their world in their own special way.

“We believe it’s important to inspire young people to have the courage to right wrongs and use their wonderful imaginations to make the world a better place and we hope to see as many children as possible get inventing and take part in this inspiring Little Inventors campaign.”

Children can enter the competition by downloading an invention challenge sheet here. You can submit more than one invention idea, although they will all need to be scanned and uploaded onto the Little Inventors website. More information can be found here.

The competition runs until May 3.